The Art and Science of Artist Development: The Journey of Bernard Porter in the Music Industry
The world of music is a vibrant and complex symphony, where the melody of success is often orchestrated behind the scenes by individuals like Bernard Porter. As the CEO of PCG Artist Development, Porter's influence and success in Nashville's music industry have been instrumental in shaping the careers of countless artists. His vision and dedication to artist development have made him a pivotal figure in the world of music.
Bernard Porter, a seasoned entertainment executive with over 27 years of experience, has long been nationally recognized for his A&R prowess. His career is highlighted by many high-profile joint ventures within both corporate and private sectors, guiding them in all phases of creative media, production, marketing, and national product launches. He was instrumental in signing superstar Jason Aldean to Broken Bow Records, and his successful business entrepreneur skills have led him to serve as an entertainment consultant to many record labels, broadband networks, major recording artists, large corporations, and state tourism boards. Porter's consulting expertise also extends to specialty venues, including the Mall of America in Minneapolis, Simon Mall properties, Dave & Buster’s, and Marriott Hotels.
In the fall of 2020, Bernard Porter, along with Matej Harangozo, the owner of Digital Science Media, launched their joint venture, PCG Edutainment. This venture aims to provide college course curriculum and instruction in the fields of music, social media, digital marketing, and, most importantly, artist development. This initiative has seen partnerships with educational institutions such as Kennesaw State University’s College of Professional Education and Visible Music College in Memphis, Tennessee.
Artist development is not merely a buzzword in the music industry; it is the lifeline that nurtures raw talent into a successful and engaging music brand. In an interview, Porter shed light on the various aspects that constitute the art and science of artist development. He outlined areas typically overlooked in 'artist development' that can sabotage the successful breaking of new artists. He emphasized the importance of an artist being able to 'own' the stage with presence and performance skills, the difference vocal training can make to a recording and performing artist, and the impact of persistence, dedication, and even sacrifice required for the potential for the artist to succeed. He also highlighted how PCG Artist Development works uniquely to grow artists in different dimensions, and what the byline of the company 'the science of artist development' means.
PCG Nashville, under Porter's leadership, is recognized as one of America’s leading career/artist development organizations. The organization works with both established and emerging artists, offering a unique approach that focuses on the artist's holistic development. Their programs offer a blend of music education and practical industry insights, enabling artists to build a successful brand online and learn strategies to master all the possible ways to monetize their music.
The success of PCG Artist Development and PCG Edutainment are testaments to Porter's dedication to nurturing talent and his understanding of the intricate dynamics of the music industry. These ventures represent his commitment to providing artists with the necessary tools and guidance to navigate the challenging landscape of the music industry and to help them reach their full potential.
In conclusion, Bernard Porter's influence and success in Nashville and the music industry at large underscore the importance of artist development in carving successful music careers. His unwavering commitment to nurturing talent, his visionary approach to artist development, and his ability to adapt to the ever-changing music industry make him a pivotal figure in the realm of artist development. His work continues to inspire and shape the music careers of countless artists, further cementing his legacy as aleading figure in the music industry.
This article is based on a press release issued by PCG Edutainment, which provides college courses for music artists attending accredited universities across the US and has recently established a partnership with Kennesaw State University. The press release can be found here.
